Efes-Euroleague-970-01

Like Station & dasPrint for Efes Pilsener Euroleague

Our social media based services Facebook Like Station and dasPrint Instagram printer realized for Efes Pilsener as they were one of the official sponsors of the Euroleague Basketball 2013 London. Infastructure we setted up was containing 12 Like Stations and 8 dasPrint booths, 4 on Trafalgar Square, 8 on O2 Arena. So all the fans of CSKA Moscow, Real Madrid, FC Barcelona Regal and Olympiacos Piraeus on field were there to support their teams on Facebook and Instagram.

We installed and operated on two different locations at the same time for three days including field support. Even though it was May, London weather never dissapoints. We were tested by non stopping showers, harsh winds and PAT’s. Registrations were handled by mobile iPad terminals on the field but users were also able to pair the RFID cards with their Facebook accounts via personal mobile phones.

Read more from the official site here or if you like a construction time lapse of the Trafalgar Square head on here.

We joined forces with Hackberry on this specific project from early prototypes to final product. For more information on the service and rentals please visit our Projects page.

Client

Efes Pilsener

Agency

Think

Role

IxD, Product Service

Date

May 2013