Fiat 2012 Calendar Teaser

When we set out for the Fiat 2012 Calendar shooting the agency told us that we need to shoot a teaser campaign too, where we have all the 20 girls in front of the camera one by one. Then the audience voted for each girl to be one of the 12 girls in next calendar shooting through social media. The web based project was consisting of four Fiat cars and twelve models and users who entered the micro site was doing the photoshooting with girls posing for you with the cars.

We directed and edited 20 teasers for the campaign along with the main calendar shooting. Our dop for the both calendar shooting and teaser campaign was Murat Akay.

Client

Fiat

Agency

Pure New Media

Production

212 Production

Role

Color, Direction, Editing

Date

December 2011