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Like Station : Autoshow 2012

We provide RFID/NFC based social media activation and integration services including software, hardware and analytics for festivals, events, retails and agencies.

The service realized for Alfa Romeo, Fiat and Jeep brands at İstanbul Autoshow 2012 for 10 days including on location field support. Infrastructure we built up was containing 17 cars in total thus 17 like stations and four registeration terminals. Visitors were able to pair Facebook Accounts with their own unique RFID bracelets and chains through our terminals on site after obtaining the tokens. Then a physical swipe gesture near the like stations was enough to share their “liked” cars with Facebook friends.

We joined forces with Hackberry on this specific project from early prototypes to final product. For more information on the service and rentals please visit our Projects page.

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Client

Alfa Romeo, Fiat, Jeep

Agency

Pure New Media

Role

Production, IxD, Product Service

Date

November 2012